LinkedIn “Open for Business”
Global Product Launch
During my time at LinkedIn, I spent 3 years on a team focused on building for the small business / freelancer audience. My work included extensive user research, community building, product testing, to eventually launching a small business product (Open for Business). I led the overall go-to-market strategy, including our global launch event and Burj Khalifa video activation in Dubai. The go to market had 125 press features and drove 750K+ sign ups.
Global Launch Event in Dubai
We hosted a press event with the Crown Prince of Dubai, LinkedIn’s Co-Founder, government officials, and news reporters to announce the launch of our product.
Burj Khalifa Video Activation
As part of the launch event, we also did a brand stunt on the Burj Khalifa. I worked with an agency to develop the 90-second video activation.
The video on the left shows the video activation on the Burj Khalifa and the video on the right is a recap of the event.