LinkedIn for Small Business

During my time at LinkedIn, one of my biggest focuses was growing our small business and freelancer audience. I started the LinkedIn for Small Business page and website as a way to engage and nurture the community before our product launch. We grew the page to 400K+ followers, leveraging it as a channel for GTMs, research, and more. I developed the content strategy, conducted livestreams and webinars, and managed the agency who designed our social materials for the first year, before hiring someone on to take it over.