Quarterly Product Roundups
At both LinkedIn and Wellfound (formerly AngelList Talent), I developed quarterly product release campaigns. The campaigns were a roundup of all recent product launches, segmented by audience. This was a way to re-engage and upsell customers, create a bigger storyline by combining product releases, and have a set comms channel for GTMs.
Wellfound (formerly AngelList Talent) Quarterly Product Release
“June 2022 Roundup: New features to help startups hire their team”
LinkedIn Quarterly Product Release
This campaign targeted B2B small business execs and freelancers and was a collaboration amongst multiple product teams across LinkedIn.
